Ever sent a 'cold' networking message and got 'iced'? 🧊🤔

Ever sent a 'cold' networking message and got 'iced'? 🧊🤔


Networking etiquette is a crucial yet often overlooked aspect of our professional lives, one that I recently had a short conversation about with Lola Bakare , a distinguished CMO Advisor, Author, and LinkedIn Top Voice in Marketing. 🌐


In a recent exchange on her insightful post, Lola shed light on a widespread networking faux pas – sending a cold message along with a scheduling link, expecting the recipient to set up a meeting.


As Lola aptly put it, "My issue is more with the presumption of sending a calendly link along with a cold request that has no more focus than 'I want to see how you can help me.'"

This discussion underscored the importance of approaching networking with clarity, respect, and preparation. As a student and someone new to the professional world, it's easy to focus on the benefits we might gain from networking, forgetting that the value exchange should be mutual.


A key takeaway from Lola's comment is that when reaching out to someone for the first time, we should express a specific question or need and wait for the recipient to name if/how they want to engage. This resonated with me on a fundamental level, reminding me of the adage, 'to be interesting, be interested.' Rather than extending a vague invitation for a 'virtual coffee', Lola encourages asking a thoughtful, specific question such as, "I saw you worked at x company and wanted to ask, what’s one thing you’d recommend someone preparing to interview focus on?"


This approach not only shows that we've done our homework but also signals respect for the other person's time and expertise. It demonstrates a level of professionalism and genuine interest that a simple "Let's connect!" fails to convey. 🎯

In a world where digital communication and networking are more important than ever, it's essential to master the art of respectful, thoughtful, and meaningful connection. As we navigate our way through our professional lives, let's keep in mind Lola's invaluable advice: Be specific, be respectful, and above all, honor the time of the person you’re reaching out to by being prepared. 🕰️📚


Thanks, Lola Bakare , for sharing such eye-opening insights, and for continually inspiring the LinkedIn community. 🙏